The people and thinking behind the work
We make complexity useful.
Independent thinking. International perspective. Practical delivery. We help people and organisations move from ambitious ideas to meaningful change.
Rooted in Wales. Working internationally.
Perspective shaped by work across sectors, borders and institutions.
Who we are
A different kind of consultancy.
We believe good ideas are only valuable when they make a difference in the real world.
HelpUsTrade is a Wales-based international consultancy bringing together policy expertise, commercial insight, digital thinking and practical delivery. We work with governments, public institutions, development partners and businesses to navigate complex challenges — and turn plans into progress.
We are intentionally multidisciplinary. The right answer rarely sits within a single profession, so we assemble the people, perspectives and specialist capabilities that each assignment needs.
The people behind the work
Expertise is human.
Our strength comes from assembling the right people around the right challenge — an experienced core team supported by specialist associates and collaborators, with practical experience, specialist knowledge and a shared commitment to meaningful outcomes.
Gary Clifford
Founder & Managing Director
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Prof. Dermot Cahill
Policy and Research Director
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Becky Jones
Head of Operations
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Hywel Davies
Enterprise & Regeneration Consultant
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Chris Bowen
Systems Expert
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Our wider network
Specialist consultants and associates
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How we think
From insight to impact.
The method matters.
HelpUsTrade works best when thinking and delivery stay connected. We do not separate strategy from implementation, or policy from people.
In short: understand the challenge, connect the right expertise, build something useful, and leave behind stronger capability than was there before.
- Clarity
- Focus on what matters most.
- Collaboration
- Bring together the right people.
- Delivery
- Turn plans into action.
- Legacy
- Leave lasting capability behind.
01 / Listen
Start with context.
Understand the system, the people and the real problem before proposing a solution.
02 / Connect
Bring disciplines together.
Combine policy, technology, sector expertise and local knowledge around a shared goal.
03 / Build
Make ideas operational.
Translate strategies into tools, institutions, skills and systems that can actually be used.
04 / Sustain
Leave lasting capability.
Strengthen local ownership, evidence and confidence beyond the life of an assignment.
The outcome: independent thinking, practical delivery and capability that lasts — in other words, meaningful change.
Stories from the field
Different places. Shared ambition.
Our work crosses borders and disciplines. Explore three examples of the challenges we're helping clients address.
01 / Barbados · Education
Helping schools see what improvement looks like.
A national approach to school quality assurance, bringing together evidence, leadership development and digital tools.
Read the referenceOur roots. Our reach.
Welsh roots.
Global outlook.
We are proudly based in Wales. That perspective — practical, collaborative and outward-looking — travels with us.
Our experience spans national education reform, public procurement, investment planning, institutional change and technology delivery across international settings.
- Europe
- Africa
- Caribbean
- Asia
One home.
Many horizons.
Proof in practice
Ideas are only the beginning.
Three illustrations of the range of work we deliver. Explore the full portfolio in Our work.
Barbados / Education
Strengthening school quality across a nation.
External quality assurance frameworks, professional learning and digital evidence for school improvement.
EIB / International healthcare
Supporting investment where it matters.
Specialist procurement advisory supporting healthcare investments across multiple countries.
Grenada / Public sector
Turning performance data into decisions.
Strengthening a national monitoring and evaluation approach to support implementation and oversight.
The next chapter
Let's make something meaningful happen.
From an early idea to a complex national programme, we bring the thinking and practical capability to help you move forward.